eCommerce Online Marketing Plan Checklist
A Guide to the many areas of online marketing
1. Advertising
1.1. Key Partners
1.2. Display
1.3. Off the Page
2. Affiliate Marketing
2.1. Partnership Marketing
2.1.1. How to Partner
2.1.2. Types of Partnership
2.1.2.1. Website
2.1.2.2. Email
2.1.2.3. Offline
2.1.3. How to Set Up
2.1.4. Alternative Partnerships
2.1.4.1. Affiliates
2.1.4.2. Piggybacking
2.2. Recruitment
2.3. 1 to 1 Communications
2.4. Top Level Communications
2.5. Affiliate Strategies
2.6. Launch Plans
2.7. Commission Structures
2.8. Product Feeds
2.9. Blogs
2.10. Programme Review
2.11. Competitve Analysis
3. Search
3.1. Keyword Analysis
3.1.1. Meta Tags
3.1.1.1. Title Tags
3.1.1.2. Alt Text
3.1.1.3. Meta Descriptions
3.1.1.4. Keyword Tags
3.1.1.5. H1 (2,3,...) Tags
3.1.1.6. Autogenerating
3.1.2. Site Copy
3.2. Search Engine Indexing
3.2.1. Robots.txt
3.2.2. Meta Tags
3.2.2.1. Canonical
3.2.2.2. Robots
3.2.3. Webmaster Tools XML Site Maps
3.2.3.1. Video
3.2.3.2. Pages
3.2.3.3. Images
3.3. Link Building
3.3.1. DMOZ Status
3.3.2. PR Status
3.3.3. Link Bait
3.3.4. Quality Links
3.4. Reverse Engineering of Competition
3.5. Blogger Liaison
3.6. Internal Linking
4. Local Search
4.1. Google Places Pages (Google+)
4.1.1. plus reviews
4.2. Bing Local Search
4.3. Yahoo Local Search
4.4. Paid Listings
4.5. Groupon, Living Social etc
5. Shopping Comparison Engines
5.1. Kelkoo
5.2. Price Runner
5.3. Many others
6. Mobile Apps
7. Website
7.1. Structure of the Site
7.2. Google Analytics
7.2.1. Conversion Tracking
7.2.2. Performance Funnels
7.2.3. Custom Reporting
7.2.4. Webmaster Tools SEO integration
7.2.5. Social Results
7.2.6. Advanced Segments
7.2.7. Attribution Reports
7.3. Conversion Rate Optimisation
7.4. New Build Advice
7.5. Tender Drafting
7.6. eCatalogues
7.7. Mobile Responsive
7.8. Reviews
7.9. Blog + RSS Feed
7.10. Tag Management
8. Social Media
8.1. Twitter
8.2. Linkedin
8.3. Facebook
8.4. Pinterest
8.5. Google+
8.6. Social Bookmarking
8.7. Social Share Buttons
8.8. Management Tools - eg Hootsuite
8.9. Twitter Cards & Meta Data
9. Pay Per Click
9.1. Google Adwords
9.1.1. Remarketing
9.1.2. Product Listing Ads / Google Shopping Campaigns
9.1.3. Enhanced Campaigns
9.1.4. Remarketing Lists for Search Advertising
9.1.5. Dynamic Remarketing
9.2. Bing PPC
9.3. Linkedin
9.4. Facebook
10. Email Marketing
10.1. Data Management
10.2. Segmentation and Testing
10.3. HTML Design
10.4. Rendering Testing
10.5. Recruitment Optimisation
10.6. Conversion Reporting
10.7. Analytics Integration
10.8. Contact Strategy Design & CRM
10.9. Deliverability
10.10. Increase Database
10.10.1. Sign ups
10.10.2. Appends
10.10.3. Cold
10.10.4. Incentives
10.10.5. Surveys